Some Simple Ideas For Your Page

“The primary issue which people have with digital marketing is that it sounds too fancy (yes, it’s quite a contribution to today’s businesses) and because not many like to dedicate so much of time with social media even if it’s for the sake of business.

I hope this contributes to you sufficiently for a start.”

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The primary issue which people have with digital marketing is that it sounds too fancy (yes, it’s quite a contribution to today’s businesses) and because not many like to dedicate so much of time with social media even if it’s for the sake of business.

Here are some ideas I’d like to share with you:

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1) There are simple tips that I learn by experimentation to promote my page. They are easy but require incorporation into general posting.

A) The content is preferred when it’s an image/GIF/video and when it’s light and good humored, even if the subject is serious. If it’s a heavy topic, brevity is preferred.

B) A brief but clear description is preferred for every visual content.

C) Using hastags at the end of each text/description is always useful especially if they’re more specific about describing the subject (as keywords) than generic.

D) As much as possible, post all content relevant to the subject directly on your page. This makes your page have content to subscribe to as against your profile which has lesser business orientation as against a personal purpose.

E) Keep sharing content directly from other pages (unless they’re yours) onto your page to the minimum. This dilutes and diverts your traffic. Share most of it on to your profile, if it’s that important.

F) Unless promoting your content is urgent, share the post from your page on to your profile after waiting for another day. This focusses the page’s audience priority and yet ensures that your page gets noticed (on your profile).

G) Instagram and YouTube are also very useful as platforms for marketing. Twitter is easier for attracting attention to your blog. WordPress is the best blog platform that I know.

LinkedIn is usually for business connections, but I use it like people use Facebook (that’s not always advised for everyone). And I’m yet to experiment with Pinterest.

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2) There are social media strategies that I learned from certain subject experts. They’re simple but require a bit more focus.

A) Sharing your page posts on to Facebook groups always attracts attention and possibly even business oriented responses. It’s best not to share the same post on more than 3 groups per day. It creates suspicion.

B) Some groups don’t allow blatant advertising. But sharing educational posts in such groups still draws decent attention.

C) Quora is a great platform where you could promote your business by answering technical questions without blatantly advertising or including links to the posts.

I hope this contributes to you sufficiently for a start. Also, please do go through these three links if the above message was useful to you:

1) An Introduction: 

https://themonksofgardenia.wordpress.com/2017/06/11/about-digital-marketing/

2) A More Elaborate Picture Of How Social Media Can Help With Marketing

https://themonksofgardenia.wordpress.com/2017/03/28/digital-marketing-tutorial/

3) Some Ideas On Blogging

https://themonksofgardenia.wordpress.com/2017/03/28/%e2%80%8bhow-to-schedulepublish-a-blog/

Basics of Social Media Marketing

Images carry more preference over text. Psychologically visitors just like audio or visuals more than text.

An easy to use app called Textgram allows you to quickly learn to make images which fit within Instagram, are easy to share across WhatsApp, and the resolution is decent enough even for Facebook and WordPress.

Digital Marketing or social media marketing is very useful for businesses, causes, and events. It’s easier to reach out to more number of people across the locality or even the globe.

This tutorial isn’t going to give you an in-depth understanding of advanced Digital Marketing. But it would certainly make marketing across the social media easier for those who aren’t familiar with some of these concepts.

  1. Unless you already have all of these dedicated to the purpose of your business/event/cause, make a page on Facebook, and accounts on Twitter, Instagram. WordPress (only if you’d like to also blog for this), and connect a gmail account with YouTube (if you have videos as relevant resources). (Caution: Use similar and relevant names for all of this as it’s to be dedicated to whatever you’re marketing. You may market similar things on the same page/account. But if you’re trying to market drastically different things, I’d suggest that you create new accounts later. Accounts with personal posts may not serve well for professional purposes.)
  2. Update the description and other details of the page as well as each account. Make the description comprehensive but not redundant. This gives readers clarity on what you are marketing here.
  3. Assuming that you have a WiFi connection/economic data plan, download the apps for ‘Facebook Pages’, Twitter, Instagram, WordPress, YouTube, etc. Experiment with them sufficiently.
  4. Optional: Syndication: You may experiment to find out simple ways in which these accounts, the blog-site, and the page may be inter-linked. Otherwise, you may still manually share the posted content across your social media.
  5. SEO: Use hashtags behind every important keyword (only during the first mention of each word) in your text descriptions or blog’s keyword box in the menu. This is important to attract attention from people all across your specified/global scope, who are yet to subscribe to your media.
  6. Invite your friends (who are yet to like your Facebook page) to like your page after it’s ready with the basic updates. The app called ‘Facebook Pages’ makes this an easier task.
  7. Make sure that your respond to important responses regularly. People love a responsive page/media.

A certain Facebook page’s setting allows you to specify (and hence limit) your target audience if you must.

Make sure that your Instagram is changed to a public account using the settings.

If you have more than one Facebook page which may have similar objectives (usually not advisable as it spreads out your possible audience) then try a certain setting called cross-posting.

Update the social media enough to keep it active but don’t keep it too aggressive all at once. I found hootsuite.com (also has an app) which has a private algorithm to broadcast content across different connected social media, auto-schedule these broadcasts,  and even set the timing of auto-scheduling using a private algorithm. This app is quite easy to experiment with but the website on laptop/desktop is more convenient as of today. Their private algorithm determines when most of your connections/friends are online the most.

 

Images carry more preference over text. Psychologically visitors just like audio or visuals more than text.

An easy to use app called Textgram allows you to quickly learn to make images which fit within Instagram, are easy to share across WhatsApp, and the resolution is decent enough even for Facebook and WordPress.

Else, you may still use stock/license-free images or photographs owned by you for this purpose.

Caution: Make sure that all your intellectual property have watermarks or at least a mention of your website/social-media link(s). This is only if you want to make it difficult for plagiarists.

This should be good for now. Perhaps I’ll create a new tutorial when I recall/learn some other tips for you.