​About This ‘Dengue’ Business

Could anyone please explain how the slum-dwellers of the filthy Coovem river at Chennai are much healthier  and haven’t died en mass even after living with millions of mosquitos, and yet a healthy person, sleeping in an AC room, with all medical facilities, could die due to ‘dengue-fever’?

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An Introduction:

This article is an elaborate look at the recent Dengue-fever mitigation done by mass-dispensing of insecticide in some of our neighborhoods, especially in Chennai,  early this monsoon (October). 

The article is inspired by a certain anonymous WhatsApp forward which I decided to look into because it made sense to me (but not necessarily to all the people that I sent it to).

My perspective: it’s going to be yet another unhealthy scam of the Pharmaceutical Conspiracy umbrella.

I’m going to include an edited version of the WhatsApp article (on which this one is based) in bold below and subsequent research quotes are in italics:

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Protect yourself from Lung & Skin Diseases

“Having blamed Aedes mosquito as a source of Dengu Fever and for it’s  prevention, insecticides have been sprayed indiscriminately.”

(My note: I shall write another article on ‘Mosquitos and Dengue’, soon. Let me stick to why the insecticide is an inefficient and toxic solution.)

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1) This is from a ‘medically authentic’ source which talks about dengue: http://www.who.int/denguecontrol/faq/en/index5.html

Who spreads dengue and severe dengue?

“Dengue is spread through the bite of the female mosquito (Aedes aegypti). The mosquito becomes infected when it takes the blood of a person infected with the virus. After about one week, the mosquito can then transmit the virus while biting a healthy person. The mosquito can fly up to 400 meters looking for water-filled containers to lay their eggs but usually remains close to the human habitation.”

“Aedes aegypti is a daytime feeder: The peak biting periods are early in the morning and in the evening before dusk.”

“Dengue cannot be spread directly from person to person. However, a person infected and suffering from dengue fever can infect other mosquitoes. Humans are known to carry the infection from one country to another or from one area to another during the stage when the virus circulates and reproduces in the blood system.”

“Aedes aegypti has evolved into an intermittent biter and prefers to bite more than one person during the feeding period. This mechanism has made Aedes aegypti a very highly efficient epidemic vector mosquito.”
~

2. At this point, let’s have a look at this passage from another article on the Immunity System from another medical website: https://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0072548/

How does the immune system work?

“The immune system (from the Latin word immunis, meaning: “free” or “untouched”) protects the body like a guardian from harmful influences from the environment and is essential for survival.”

(My note: I point out here that they mention ‘harmful influences from the environment’. Absorption through skin-pores isn’t a one-way valve. There’s a reason people go to spas. 

And we’re not having much of a spa when the government corporation goes about spraying pesticide throughout our neighborhood.)

“It is made up of different organs, cells and proteins and aside from the nervous system, it is the most complex system that the human body has.”

(My reaction: They admit that the immune system is  a ‘complex’ system. I’m not comfortable with the fact that the pharmacy is producing things to ‘amplify’ the function of something they confess to be complex.

How is this medicine going to beat something that’s complex for it’s producers?

So, who’s the lab-rat? A rat, so that they can ‘extrapolate the results expected from humans’ or the patients themselves?)

“As long as our body’s system of defense is running smoothly, we do not notice the immune system. And yet, different groups of cells work together and form alliances against just about any pathogen (germ).”

(My reaction: Thank you! Germs are foreign bodies. Thus, they are ‘pathogenic’. Traction and medicine are quite natural to our system, although they were designed in medically ‘certified’ workshops and laboratories by men who find what they’re trying to assit to be ‘complex’.)

“But illness can occur if the performance of the immune system is compromised, if the pathogen is especially aggressive, or sometimes also if the body is confronted with a pathogen it has not come into contact before.”
~

My note: 

Thus, since such germs might be…

(or even might not be, but who cares) 

…contracted with by us in a hypothetical, but certain, dystopia…

(A fever isn’t really the end of the world. Even medical graduates know that a fever is actually the body’s fighting mechanism.)

…the pharmacy has been suggesting  prevention by voluntary contraction in ‘smaller dosages’ called Vaccination…

(Smaller then what, exactly? Natural contraction?) 

…or by dosing the environment with ‘sufficient’ insecticide!

 (and generously so) 

~

Going back to the main article:

“These insecticides and mosquito coils/liquid repellents are basically dangerous poisons, capable of damaging the lungs and the rest of our respiratory system of ours, as well as that of the animals in our neighborhood. Inhalation of these insecticides which instantly mix with air, can cause asthma, skin-related diseases, and possibly even cancer.”

(My note: In an point in time where we talk about passive-smoking causing us lung damage, this isn’t surprising.

It’s not voluntary and there’s a lack of informed consent here.)

“If these chemicals are sprayed over your pet-animals, you’d see them dieing in few days, depending upon its dose.”
~

3. I noticed on Google that it’s more common to find a result which advertises insecticide than one that talks about any dark-side to it. So, here’s a passage from a  commercial site, meant for ‘public awareness’: http://insectcop.net/are-mosquito-repellent-sprays-safe/

Are mosquito repellent sprays safe?

“Over the years, there has been a lot of speculation about if mosquito repellent sprays truly are safe to use, because to many they seem much more harmful that getting bitten by a small mosquito. Which is why in this article we examine the safety of mosquito sprays and which of them actually work.”

(My note: No prizes to be won on whether this scrutiny is profound or not. They’re already guaranteeing us the ‘best alternatives’.)

“Mosquito repellents actually are completely safe to us, especially if you consider the fact, that they keep the mosquitoes away and prevent us from getting infected by one of multiple mosquito-borne diseases these insects carry.”

~

My note: But are we ‘fighting-fire with fire’ here, hoping that the fire we use doesn’t burn us because we’re not engaging in a ‘complex’ enough battle already?

The immunity system is designed to fight these foreign bodies ‘and it probably would have gotten away with it if not for those meddling meds!’

Closure on this topic shall require a similar article on ‘Vaccination’ as well.
~

Coming back to the main article:

“We are inviting more severe diseases in the near future in the name of dengue fever prevention.”

“Creation of many types of fever by mosquito-bite has never been proved with such tell-tale evidences. It has been assumed as a probable cause.”

“While the allopathy system uses  the ‘platelet count of blood’ as a parameter for dengue-fever, it neither says the reason for ‘less’  count of platelet nor does it have any medicine to cure it. But their ‘specialists’ have been continously advising people to visit hospitals for testing & treatment. Why?”

“All of the mass-media as well as our leaders are suddenly quite concious about dengue-fever.

“The industry of English medicine has a turnover in India of approx. 6 lakh crore. It is forecasted to grow 3 times in next few year by pharma/medical fraternities.”
~

4. To begin with, we’re paying for an extravaganza to eye-drops industry and here’s a video which explains the real reason – wastage makes it profitable: https://youtu.be/TVTnwSAFNsQ

So, we can’t expect our money to be respected?

5. This is from an article of a medical magazine about the market of medicine:  https//www.biospectrumindia.com/features/73/7396/indias-pharma-market-to-skyrocket-from-20-bn-in-2015-to-55-bn-by-2020.html 

“India’s pharma market to skyrocket from $20 bn in 2015 to $55 bn by 2020” – 01 February 2016 – By BioSpectrum Bureau

Let me just back it up with a WikiPedia article: https://en.m.wikipedia.org/wiki/Pharmaceutical_industry_in_India

“The pharmaceutical industry in India ranks 3rd in the world terms of volume and 14th in terms of value.[1] According to Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, the total turnover of India’s pharmaceuticals industry between 2008 and September 2009 was US$21.04 billion.”

(My note: That is 136.81786 Lakh Crore in INR as of 2009. But I’m NOT against ‘generating wealth’.

If Medical Science has been contributing to our immunity, why is there a growing demand of medicine? Are mosquitoes really evolving faster than Darwin had anticipated or is this medicine impotent in the long run? 

Nevertheless, let’s remember the human lives are involuntary and uninformed lab-rats of something that’s not even efficient, to begin with.)
~

Now the article continues…

“WHO says pharma-companies uses 20% of its profits to gift/bribe doctors and leaders of the country.”
~

6. Here’s a video on how direct advertising of medicine to people has impacted the doctors’ prescriptions and the sales of the pharmacyhttps://youtu.be/_5jnn1AIt7Q

7. I don’t find any sources online which suggest the WHO saying anything against the pharmacy, as of yet. However, I do find this piece of information amusing: http://www.iflscience.com/health-and-medicine/find-out-how-much-big-pharma-drug-companies-are-paying-your-doctor/ 

Find Out How Much Big Pharma Drug Companies Are Paying Your Doctor

(I don’t think I should dig any deeper there.)

8. And for a relatively local example, I’m quoting a free-press journal: http://www.freepressjournal.in/india/drug-companies-to-be-punished-for-bribing-doctors-chemists/1109290

Drug Companies to be punished for bribing doctors, chemists — By FPJ Bureau | Jul 25, 2017 12:02 am

“New Delhi : The government is contemplating to impose harsh penalty on the pharmaceutical firms that continue to ‘bribe’ doctors and chemists with gifts and sponsoring of their travel and food to advance their products.”

“If the gifts and travel and hospitality costs are found to be borne by a company, its highest selling brand over the past 12 months will be banned for one full year. The company will have to pay up to Rs 10 crore as a penalty if it wants to fight such band on its top brand.”

“The harsh punishment is proposed in the Essential Commodities (Control of Unethical Practices in Marketing of Drugs) Order, drafted by the Ministry of Chemicals to curb rising prices of drugs due to the unethical marketing practices. The order is being vetted by the Law Ministry before its notification.”

“The ministry sources said this is the first serious attempt to break the unholy nexus between the doctors, chemist shops and the drug companies. The Alliance of Doctors for Ethical Healthcare (ADEH), however, dismissed it as a poor attempt since the order does not cover the booming medical device industry. It points out that there are huge margins in the implants industry.”

~

Back to the article…

“We are educated to panic when we see a tiny mosquito and believe that it can kill us. Are we accepting that a human-body, of 5 ft. or so, is so much weaker than a tiny-insect?”

“Could anyone explain how the slum-dwellers of the filthy Coovem river at Chennai are much healthier and haven’t died en mass even after living with millions of mosquitos and yet a healthy person, sleeping in an AC room, with all medical facilities, could die due  to ‘dengue-fever’?”

(My note: If people live there, that could mean that mosquitos don’t actually kill. We’re not living in the Amazon forest as such.)

“When would we realise?”
~

A footnote:

My main-article ends here. I’ll be back, hopefully soon, with two more article dealing with ‘vaccines’ and ‘mosquitoes’.

I may not be a ‘medical-science expert’ as much as a prospective consumer and citizen with a right to demand for an transparency and  informed consent on all mandated medical measures, like mass-spraying of insecticide across the neighborhood or mass-vaccination.

About Freelance Writing

Insist on regular and timely feedback after you’ve sent the subsequent draft with all updates based on the last specified requirements. Do not write for someone who displays signs of being unable to afford you. And once your work is approved, ask for the money.  Ask, “May I have the money now, please?” or be prepared to work for free 😉 (not advisable).

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  1. Write a lot. And blog regularly. You will improve as you proceed. When you become so irresistibly good, there shall be a demand for your handiwork.
  2. Don’t visit Freelancing sites. They are an insult to every writer. Unless you want to bid unreasonably low just to build your reputation. Unless you want a part of your income to be taxed by the site. Unless you want to pay for certification exams. Unless you want to go without projects for days together and end up with a thankless project. Unless you want to give the site your credit card or PayPal details.
  3. Update all your social media statuses – personal, pages and groups –  and descriptions to say that you are interested in Freelancing. Your experience and reputation are established by your blog. You needn’t explain anything more.textgram_1485139323
  4. Search for freelance projects across the social media using the search bar – statuses, pages, and groups. Note down the ones which are relevant and recent.
  5. Mail the person of contact your resume, a 150-word bio and your blog site link or a list of them.
  6. Be patient. But keep applying to different seekers. Some arrow will hit some target.textgram_1485139393
  7. When they respond with an interest in hiring you, make sure they ask for a sample and give your their guidelines and requirements.
  8. Don’t write without research or with prejudice. Be neutral, if not slightly positive. Give citations from valid sources.
  9. Always stick to the ETA. Never over-promise or under-deliver.

Bonus, #10. Insist on regular and timely feedback after you’ve sent the subsequent draft with all updates based on the last specified requirements. Do not write for someone who displays signs of being unable to afford you. And once your work is approved, ask for the money.  Ask, “May I have the money now, please?” or be prepared to work for free 😉 (not advisable).

I hope to write a more descriptive and elaborate blog soon. I’d appreciate it if you let me know if you have any questions or queries regarding this subject.

Some Simple Ideas For Your Page

“The primary issue which people have with digital marketing is that it sounds too fancy (yes, it’s quite a contribution to today’s businesses) and because not many like to dedicate so much of time with social media even if it’s for the sake of business.

I hope this contributes to you sufficiently for a start.”

The primary issue which people have with digital marketing is that it sounds too fancy (yes, it’s quite a contribution to today’s businesses) and because not many like to dedicate so much of time with social media even if it’s for the sake of business.

Here are some ideas I’d like to share with you:

~

1) There are simple tips that I learn by experimentation to promote my page. They are easy but require incorporation into general posting.

A) The content is preferred when it’s an image/GIF/video and when it’s light and good humored, even if the subject is serious. If it’s a heavy topic, brevity is preferred.

B) A brief but clear description is preferred for every visual content.

C) Using hastags at the end of each text/description is always useful especially if they’re more specific about describing the subject (as keywords) than generic.

D) As much as possible, post all content relevant to the subject directly on your page. This makes your page have content to subscribe to as against your profile which has lesser business orientation as against a personal purpose.

E) Keep sharing content directly from other pages (unless they’re yours) onto your page to the minimum. This dilutes and diverts your traffic. Share most of it on to your profile, if it’s that important.

F) Unless promoting your content is urgent, share the post from your page on to your profile after waiting for another day. This focusses the page’s audience priority and yet ensures that your page gets noticed (on your profile).

G) Instagram and YouTube are also very useful as platforms for marketing. Twitter is easier for attracting attention to your blog. WordPress is the best blog platform that I know.

LinkedIn is usually for business connections, but I use it like people use Facebook (that’s not always advised for everyone). And I’m yet to experiment with Pinterest.

~

2) There are social media strategies that I learned from certain subject experts. They’re simple but require a bit more focus.

A) Sharing your page posts on to Facebook groups always attracts attention and possibly even business oriented responses. It’s best not to share the same post on more than 3 groups per day. It creates suspicion.

B) Some groups don’t allow blatant advertising. But sharing educational posts in such groups still draws decent attention.

C) Quora is a great platform where you could promote your business by answering technical questions without blatantly advertising or including links to the posts.

I hope this contributes to you sufficiently for a start. Also, please do go through these three links if the above message was useful to you:

1) An Introduction: 

https://themonksofgardenia.wordpress.com/2017/06/11/about-digital-marketing/

2) A More Elaborate Picture Of How Social Media Can Help With Marketing

https://themonksofgardenia.wordpress.com/2017/03/28/digital-marketing-tutorial/

3) Some Ideas On Blogging

https://themonksofgardenia.wordpress.com/2017/03/28/%e2%80%8bhow-to-schedulepublish-a-blog/

What I Understand About Digital Marketing

This is NOT a tutorial or a blog to tell about digital marketing opportunities. This is just a blog to describe digital marketing in a less monstrous way than what our minds have been convincing us all. You do NOT require a technical background or any qualification higher than 12th grade (pre-university) to learn digital marketing. You could be searching for job opportunities or aspiring to start a consultancy in this field, or you might seek more customers for your business. More blogs on the subject to come, along with simple notes explaining my journey, experiences, and opportunities. So stay tuned!

Note:
This is NOT a tutorial or a blog to tell about digital marketing opportunities. This is just a blog to describe digital marketing in a less monstrous way than what our minds have been convincing us all. If you want to know more about the necessity of digital marketing or the opportunities it offers you, please visit my sources mentioned below. This blog is personal and not yet professional, so I’m work-in-progress.

For Fellow Students:

You do NOT require a technical background or any qualification higher than 12th grade (pre-university) to learn digital marketing. Books may not suffice, so get yourself a personal guide like I did. And create a WordPress blog site, like this one, for experiments and practice. There’s no point learning anything without practice.

Introduction:

Marketing is what puts a business out there and in a digital world, we ought to do this in a digital way. It’s just that simple.

 

Digital marketing is data driven and you get your customers via online or digital media. You no longer have to meet people physically for a push marketing when you may simply do some pull marketing with the very media which you spend hours together with in any case.

This may include social media, search engines, emails, youtube, blogs, Google advertisements, etc. You may use content or even mobile marketing. This is for you.

Opportunities:

 

You could be searching for job opportunities or aspiring to start a consultancy in this field, or you might seek more customers for your business.

 

As per Indian market standards, jobs usually pay at these rates, annually.

 

Years Of Experience Annual Pay (in Lakhs) (INR)
Freshers 3.6 – 5
5 – 10 12 – 20
10+ 20 – 50
  80 L – 1 Cr.

 

You may download ‘Get Your Dream Digital Marketing Job’ from www.digitaldeepak.com

 

As a consultancy, you may charge per hour. Or you may even start your own agency.

 

More blogs on the subject to come, along with simple notes explaining my journey, experiences, and opportunities. So stay tuned!

 

Sources:

 

 

 

 

A Trip To The Andamans (May 18 to 24, 2017)

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All good quality photography were taken by my relatives and the amateur ones are by yours truly. Let’s leave the judgments aside. I’m just a writer.
Legends:
* indicates precaution
[ ] includes valuable information
{ } includes personal comments
( ) includes transit information
Precautions:
*Jio doesn’t have a network here. BSNL does.
{Unfortunately, I’d stopped recharging my BSNL to actually try trusting Jio by now. That was quite unwise as an idea.}
*Cigarettes cost at least twice or even 2.5 times the price they do at the mainland.
*Smoking isn’t allowed on Ross Island, Elephant beach, or the Limestone Cave.
*Dairy products aren’t in great demand and restaurants and hotels seldom have any stock of them.
[But there is one dairy industry called Netgo somewhere on these islands. And their milk is diluted with water and chemicals. The residents use powdered milk from the mainland, if at all they must consume.]
*Food pricing at restaurants here begins at triple-digit pricing.
*Buy a good cowboy hat and swimming trunk as they’ll both be handy for the sun and the waters.
*Almost everyone on these islands is in their best summer or even beach attire, especially the ladies 😉
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~

Day 1: Port Blair
May 18, Thursday

(Flew to Port Blair, Veer Savarkar Airport.)
{It’s been a long time, i.e. 8 years, since I’ve flown in a plane and that too across the sea.}
(Checked into Hotel Western Park.)
[Not until May 22 did I find out that the ground floor provides a Wi-Fi access.]
{And the wifi password was ‘nosmoking‘. The health industry is sponsoring Wi-Fi!?!}
Visited the Cellular Jail, it’s  museum and memorial.
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[Only 3 of 7 quarters remain after the 2004 Tsunami.]
[If you visit this place in the evening, I believe you’d come across a narrative sound & light show.]
{This place was quite an emotional experience. The brutality of a nation’s slavery, as well as imperial sadism against the revolutionaries, was heartfelt throughout these galleries.}
Visited an anthropological museum.
{Not much to see here unless you’d like to know about the Aborigines.}

Rode the jet-ski at the beach.

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[It’s like a very bumpy and thrilling  motorcycle ride across the waves.]
{I’ve never had so much fun ever before in my life.}

There’s a temple nearby if you’re the worship-god-and-visit-temple type.
~

Day 2: Havelock
May 19, Friday

(Cruised on ‘Green Ocean-1’ to Havelock Island. Saw plenty of Flying Fish across the sea.)

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(Checked into Dolphin Resort by the beach which looks like a real life illustration of one of Enid Blyton’s  books.)
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Visited a beach at Radhanagar and submerged myself into the transparent waves across the white sand for almost 2 hours.
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~

Day 3: Havelock & Elephant Beach
May 20, Saturday

Scuba Diving at Blue Planet.
[Breathing is done through the mouth like you drink coconut water and you’re provided a mask with an oxygen supply. Communication isn’t verbal. There are 2-4 standard  hand gestures and that’s enough for this purpose.]
{My instructor was quite encouraging and I even talked to the finance in charge. We even agreed to meet up again in the evening.}

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Motorboat ride to Elephant beach  followed by snorkeling.
[It’s a very small beach. And snorkeling is done by floating on the water surface with your face into the water. The mask around your face allows you to take in air from the surface.]
{Cigarettes aren’t sold here and smoking isn’t allowed by the beach. But if you walk a bit deep into the forest and out of sight, there’s a place where people could  smoke.}

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(Motorboat ride back to Havelock.)
{There was visit to another beach scheduled that evening, but I skipped it.}

Instead, I visited Radhanagar beach once again. This time with Akash of Blue Planet.

{And when we returned to the Blue Planet, I ran his bars as well as the  MTVSS (a body process). I met quite a few interesting guys there and one of them even knew two of my college friends.}
~

Day 4: Neil Island
May 21, Sunday

(Boarded Mak Russ Gold to Neil Island.)
[This island is quite small and it’s just a transitory visit.]

(Booked into Hotel Hawa Bill Nest.)  [The hotel took 1.5 hours to have our lunch ready as people don’t eat at the restaurant very often.]

Visited Barathpur beach.
[The water is crystal clear and quite a warm bath. The waves were very gentle and occasional here.]
And went on a Glass-bottomed Boat ride.
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{There was a visit to a beach at Lakshmanpur which I skipped.}
~

Day 5: Neil Island & Port Blair
May 22, Monday

Visited a viewpoint just above  Sitapur beach.

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Soon after that, we visited a natural bridge.
[This place is good for adventure photography.]
{I felt like Gandalf throughout while climbing the rocks.}

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(Boarded the Mak Russ back to Port Blair.)
Visited a government Saw Mill, a pit bombed by the British in 1942, and a museum of woodwork.
{It’s not advisable to spend more than 20 min here as there not much to see and because it was already lunch time now and because of the subsequent event.}

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After lunch, we rushed to a sunset point.
[The sun sets at 5 PM in Andaman,  at this time of the year, and the visibility of the sun through the clouds isn’t a guarantee as the weather isn’t predictable. And you’re not allowed anywhere near the beach after 5 PM.]
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{There was a narrative Sound & Light Show at the Cellular Jail which I skipped. If you’re not the sensitive type, skipping this event isn’t advisable.}
~

Day 6: Ross Island
May 23, Tuesday

Visited Andaman Water Sports. Boarded the Mark Marina to Ross Island which had another Japanese Bunker, a worn-out clubhouse, and a worn-out Church.
[There were plenty of deer on this island. Nothing much of a major attraction otherwise.]
{And smoking isn’t allowed here.}

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Took the same boat to North Bay Island for an experience of Sea Walking.
[Breathing is quite normal and water doesn’t touch the face as we’re provided with a helmet and it, in turn, had a continuous oxygen supply.]

Then, we went in a submarine for a  Coral Safari.

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Finally, we took the Mark Marine back to Port Blair and then we took another boat called M.V. Saroj back to Ross Island to watch a lantern show.
{It was a reasonably interesting show, although I wasn’t mighty pleased when I learned that the voice artist was Shabna Azmi. An irony, for a patriotic show.}
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~

Day 7: Baratang
May 24, Wednesday

(Left the hotel at 3:30 AM. The view outside the ride was quite scenic and lush green after dawn. We had our breakfast at Jartatang and headed towards Middle Strait. We saw quite a few Jarawas (aborigines) on the way. Photography isn’t allowed in their domain.)

(We caught a ship full of passengers, cars, and buses alike to Baratang Forest on another island.)

Then, we took a motorboat across a marshland filled with a forest of Mangroves to yet another island where after quite a bit of walking, we visited a Limestone Cave.
{Smoking isn’t allowed on this island.}
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Later, we returned to Baratang Forest by motorboat and took a jeep into the forest to see a Mud Volcano.
[You get 20 minutes to travel to, observe, as well a return from the volcano. It’s alive but it’s covered with wet mud. Gas escapes explicitly as bubbles from the surface of the mud. Apparently, they’re harnessing the energy of this volcano for commercial purposes.]

(Finally we returned to the dock by Jeep and boarded the same ship back to Middle Straits. Then, we headed back to our hotel at Port Blair.)

Ran the Bars and the EOTAOE body process for Aditya.
{Being on the other end of Facilitation was an expansive experience for me to know myself.}
~

Day 8: Return to Madras
May 25

(Boarded a flight back to Madras at 8 AM. Reached at 10:30 AM.)

Basics of Social Media Marketing

Images carry more preference over text. Psychologically visitors just like audio or visuals more than text.

An easy to use app called Textgram allows you to quickly learn to make images which fit within Instagram, are easy to share across WhatsApp, and the resolution is decent enough even for Facebook and WordPress.

Digital Marketing or social media marketing is very useful for businesses, causes, and events. It’s easier to reach out to more number of people across the locality or even the globe.

This tutorial isn’t going to give you an in-depth understanding of advanced Digital Marketing. But it would certainly make marketing across the social media easier for those who aren’t familiar with some of these concepts.

  1. Unless you already have all of these dedicated to the purpose of your business/event/cause, make a page on Facebook, and accounts on Twitter, Instagram. WordPress (only if you’d like to also blog for this), and connect a gmail account with YouTube (if you have videos as relevant resources). (Caution: Use similar and relevant names for all of this as it’s to be dedicated to whatever you’re marketing. You may market similar things on the same page/account. But if you’re trying to market drastically different things, I’d suggest that you create new accounts later. Accounts with personal posts may not serve well for professional purposes.)
  2. Update the description and other details of the page as well as each account. Make the description comprehensive but not redundant. This gives readers clarity on what you are marketing here.
  3. Assuming that you have a WiFi connection/economic data plan, download the apps for ‘Facebook Pages’, Twitter, Instagram, WordPress, YouTube, etc. Experiment with them sufficiently.
  4. Optional: Syndication: You may experiment to find out simple ways in which these accounts, the blog-site, and the page may be inter-linked. Otherwise, you may still manually share the posted content across your social media.
  5. SEO: Use hashtags behind every important keyword (only during the first mention of each word) in your text descriptions or blog’s keyword box in the menu. This is important to attract attention from people all across your specified/global scope, who are yet to subscribe to your media.
  6. Invite your friends (who are yet to like your Facebook page) to like your page after it’s ready with the basic updates. The app called ‘Facebook Pages’ makes this an easier task.
  7. Make sure that your respond to important responses regularly. People love a responsive page/media.

A certain Facebook page’s setting allows you to specify (and hence limit) your target audience if you must.

Make sure that your Instagram is changed to a public account using the settings.

If you have more than one Facebook page which may have similar objectives (usually not advisable as it spreads out your possible audience) then try a certain setting called cross-posting.

Update the social media enough to keep it active but don’t keep it too aggressive all at once. I found hootsuite.com (also has an app) which has a private algorithm to broadcast content across different connected social media, auto-schedule these broadcasts,  and even set the timing of auto-scheduling using a private algorithm. This app is quite easy to experiment with but the website on laptop/desktop is more convenient as of today. Their private algorithm determines when most of your connections/friends are online the most.

 

Images carry more preference over text. Psychologically visitors just like audio or visuals more than text.

An easy to use app called Textgram allows you to quickly learn to make images which fit within Instagram, are easy to share across WhatsApp, and the resolution is decent enough even for Facebook and WordPress.

Else, you may still use stock/license-free images or photographs owned by you for this purpose.

Caution: Make sure that all your intellectual property have watermarks or at least a mention of your website/social-media link(s). This is only if you want to make it difficult for plagiarists.

This should be good for now. Perhaps I’ll create a new tutorial when I recall/learn some other tips for you.